sorry i have been absent. the last month has been crazy busy as we prepare to unleash four new productions this year – all of which i’m pretty proud of, some more so than others, but that’s to be expected.
so the craziness started when we decided to throw a black tie dinner to raise awareness of our Foundation and the fact that Travis McCoy had recorded a track called One At a Time, exclusively for the Foundation. the track is released on 1st December World AIDS Day. We had less than 3 weeks to pull it off and thanks to the Westbury hotel in London, and some great people, we did it. and it was hosted by the gorgeous Idris Elba

Cathy and Tasha with Idris Elba and Myron Rolle

Three hours sleep and then i was off to Nairobi, Kenya to launch Shuga. The premiere there went down a treat. Everyone loved Shuga! so the question is – where’s the funding coming from to do Shuga 2?

On the red carpet for the premiere of Shuga

Two of the male actors on the red carpet of the launch of Shuga

While I was enjoying the fanfare in Nairobi, Georgia, the SVP of Social Responsibility for MTVNI, jetted into Zambia to preside over the launch of Shuga there.

Ms G hanging with the Cast


If you’ve ever been to the Lusaka Playhouse, you’d be amazed as to how Media 365, who organised the whole launch in Zambia, transformed it. Even the VIP attendees couldn’t believe it! In short Shuga went down a treat.

Back in the office to oversee the distribution of programming – Travis McCoy’s Unbeaten Track, Shuga, Tribes and Embrace me – all for WAD – which at this point was in less than 2 weeks away!

But our premieres are not done yet. Ukraine will be unveiling Embrace Me this week – i just saw the offline and despite the fact that i couldn’t understand it, it looks good – hmmm some competition for Shuga?

And Ben, my trusty coordinator is off to Trinidad tomorrow to see the launch of Tribes. hmmm lucky him, i’m missing the sun already!.

I’ll have pictures from those events next week. But make sure you keep up to date with all things related to MTV Staying Alive Ignite here: http://www.staying-alive.org/ignite

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