Happy New Year everyone! It’s exciting to be in the new year. It’s another opportunity for us to reflect on the previous year and attempt to do better and not make the same mistakes. It really is a lot harder than it sounds.

The year in my team begins with planning what we want to do and accomplish this year. I’m doing it a little bit differently this year, but it’s led us into a debate about who our clients are. I’m tempted to say it’s the audience who watch our programming that are our clients, but we don’t get our money from them – we get it from our funding partners who want to reach our audience, so are they the clients?

It really is a crucial question that needs answering because it ultimately affect the products we produce. If you have any insights into how we identify this I’d be more than happy to hear it.

In the meantime – as I promised in one of my blogs way back, here is the first episode of Club Risky Business – the now award winning series, created and produced by Media 365 in Zambia (a company I am one of the directors of).

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