We figured it out – we now know who our clients are! It seems like an easy enough task, but when you think about what we do – produce content, funded by different organisations, and then distributed to broadcasters to air, for young people to watch – well any of those could be our clients. Then you break up what we do, how we do it and who it serves and then you figure out who the clients are. It was a really interesting process and the debates led to even more understanding.

From there we’ve done (or will do by tomorrow) three half days of strategic planning. It’s been really interesting as we’ve done a SWOT analysis – both internal, and external, identified our competitors and even our core competence (you can see i’m putting my MBA training into good use). The good thing was getting the input of the whole team and not just leaving it to ‘management’. And it’s a pretty good team – they get along, they’re passionate about the issue, they’re ambitious and they’re constantly striving to be better!

The candid discussions made us all think that as a campaign we’ve lost our edge a little bit and now we’ve got some distance to go to get back to being the absolute best – which is of course what we always strive to be.

Hmmm what will tomorrow bring?

Advertisements