Final day of our strategy for the staying alive campaign and i’m shattered. It was good, but i’m beat. Not even sure if today was a productive as the other days. We re-did our mission statement and set goals/objectives for this year. We even managed to think up some ideas for our on-air programme this year. It wasn’t easy.
TV trends are changing. There is scripted reality, drama, documentary, all sorts of formats you can use, but which one really works the best? I know we should probably get more research on this issue, but discussing it among ourselves was a useful first step.
Next week i’ll pull together the full strategy and hopefully we can get our workplans together and start looking for funding. i think this is going to be a good year.

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