I’ve been meaning to write about this for ages. Late last year – in December – Sandra Buffington from the Hollywood Health and Society Research came to London and visited with my team. Her work is so similar to what we do and I really admired the work that they do that I was so excited to have her share her work and results in the hope that the team could see how much potential there is in our field.

I love what they do, it is something I’d love to do more of, which is put social messages into popular mainstream programming like Law and Order, Greys Anatomy, ER, 90210. And it’s everything from HIV/AIDS to biopolar disorder. To top it off they have the stats to prove that this stuff works. People seem more likely to take in a message when it’s put into an entertaining format, or in a situation that they can relate to.

It’s what I aspire to do with Staying Alive and all other MTV SR programming and I think we’re on the right track, with Shuga, Tribes and Not to Me – if you don’t know, you better google it!

I also think it’s the way to go in Africa. To often Africa gets programming in the form of documentaries, newspieces and PSAs. Yes Africans are probably more into news type content than other young people in other continents, but its just information in a one dimensional way that sooner or later gets boring. Making the issue more three dimensional through holistic programming, especially through fictional characters and storylines to address ‘taboo’ subjects drives the message home.

This is way I’m especially proud of my brother, Fred Phiri, for using his talent to write and produce the drama series Club Risky Business in Zambia. To see the whole series go to the Club Risky Business Channel.

Enjoy

Advertisements