I do love the combination of working with media and a social issue like HIV/AIDS. It’s an opportunity to explore different ways to communicate to our audience – young people in my case. And the latest challenge is how do we capitalise on the ‘new’ era of social media and community engagement. They are also the latest buzzwords. Ok not that latest, I just always seem to be slow to the party 🙂
But more than just coming to the party, is actually figuring out how do we do this so it works, so it’s impactful? That’s what we spent the afternoon discussing in the office – there’s got to be a way to really make online engagement work and have an impact. It’s obviously a great opportunity for dialogue, but we want to take it to the next level.
I have to admit we are working on some really exciting initiatives and will be interesting to see how they all pan out. Will keep you posted. If you know any really cool initiatives that are coupling social, and more importantly public health, with social media, I’d love to hear about them.

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