I love what I do. I really do. The ability to use creativity and mass media to promote social issues is like having your cake and eating it too, well for me it is.

I like working on productions that involve using media, be it TV, print, digital and these days I’m kinda getting into radio (ok not really, but I can see potential in it) but I also like like being able to contribute to how people can positively develop themselves and their communities, whether that’s through HIV campaigns to educating people to vote.

In the last couple of months I’ve worked on two campaigns that I’m really proud of, one that I have worked on for the last 2 years – being the Shuga campaign for MTV – they’re on set filming right now in Kenya! And since I moved back to Zambia, I’ve been working – with the Media 365 team – on a campaign targeted at men which launched a couple of weeks ago. Very exciting stuff.

But doing all that doesn’t come without it’s challenges. I have new found respect for people who have more than one job – and do all of them well. Finding the energy and time to do a good job – because it is in my nature, I refuse to give less than 100% – that becomes really taxing on your soul and your spirit. I feel like I’ve been giving so much that sometimes I don’t know whether I’m coming on going.

That said when I see the pictures from the set, or the finished products from the Zambia campaign, I feel so excited and pumped and that keeps me going. There is nothing like seeing all your hardwork come together.

When it’s not a product you own, but you’re doing something on behalf of a paying client, that’s another challenge. You understand the medium you’re using, the client, not so much. So finding the middle ground between pleasing the client and delivering a really good product that resonates with the audience is always a challenge.

We sometimes joke in the office that we should have a wall of our favourite (and sometimes ridiculous things) clients say – to save them the embarrassment and to reduce our pain. Some of these are – and thankfully with these two clients I’ve worked with this year have not said any of the below (well I wouldn’t very well diss them on my blog anyway!):

Upon seeing the first version of a recorded TV product: ‘Can you make her say blah blah blah instead?’ erm… no because she didn’t say it, we’d have to re-shoot that.

‘So will they pick the question out of a box?’ in response to giving client the reference of who wants to be a millionaire for a quiz format programme

Actually, I’ll leave the rest just in case I do decide to have that wall just for the fun of it!

You never quite do what you really want to do when you’re not paying for the product and sometimes clients don’t want to take the necessary risks to enhance the product. And that’s the price you pay when you are the supplier and not the owner.

Another challenge I’ve found – but then this has always been in my career so far, but maybe more enhanced as I am constantly being pushed – is managing different personalities. It’s not always that you get to work with people who are on the same page with you or have the same personalities that you have. And really you wouldn’t want to – that’s the beauty of diversity, it allows you to learn more about yourself as well as grow as a person, as long as you’re willing to listen and be open to acknowledging your own flaws and faults.

It’s a bitter pill to swallow when you feel that people are constantly picking at your flaws so you need to know when to listen and do something about it, or when to realise that sometimes people project their own issues on to you, and keep your mouth shut instead of react.

Building an empire is hard, but who said anything worth anything was easy to get? (except maybe in the relationship sense!)

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