My passion is tv, it’s always been my passion, from when I was 12 and decided I was going to be the next Steven Spielberg. I then had a stint directing my own series of short form (no longer then 60 seconds each), now I want to be the next Jerry Bruckheimer! So it is understandable why I’m passionate about content.

When I was in London I had the opportunity to work with talented tv production people, but I hardly worked on the nitty gritty of film production. Being back in Zambia, I realize there are loads of people who are interested in working in tv production (and other creative industries actually), but the challenge is that most people don’t necessarily have the skill-set and are kinda happy with their sub-standard work anyway.

My passion and appreciation of quality means that I can’t be happy with sub-standard work. And this belief that good enough for Zambia is good enough quality doesn’t bode well with me. Unfortunately, the reality is that quality costs money. And even more unfortunate is that there are very few people, companies, organizations etc, willing to pay the price for quality – in Zambia that is.

The consumer doesn’t help either. As the viewing public we don’t demand better. We also accept that this is as good as we can get in Zambia. Come to think about it, it’s pretty much how we live our lives in Zambia, thinking this is it, not expecting or hoping for better.

But that’s not me. I truly am of the ‘impossible is nothing’ way of living. It doesn’t help that I don’t know how it can be done, if I have to rely on the current production people. It does start with me refusing to believe that’s good enough, and making sure they know it, making sure they know that to work with me they have to bring their best, and even that’s not good enough.

There are many stories in Zambia, and if we don’t tell them ourselves, who will? Once we have the stories to tell, then we need to focus on presentation. Presentation of content is king.

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