I’m so proud of the work we’re doing right now at Media 365. It’s not easy but it is testament that if you work hard, use your resources wisely, there is no reason we can’t make quality programming in Zambia for a Zambian audience. I believe the Mulange One on One series is one those examples.
Our client CSH wanted to do a series of public service announcements to address their campaign focus areas on key drivers of HIV in Zambia, including low and inconsistent condom use, multiple and concurrent sexual partnerships, and prevention of mother to child transmission of HIV. Our research showed that people were aware of all these issues they just didn’t necessarily know what to do about them, how they could reduce their risk in the face of these issues.

With Mulange we came up with the concept of ‘show me how’, so using each spot to provide practical steps that people could follow, whether it was how to ask your partner to use a condom, or how to take an HIV test.

I’m really proud of the outcome, these spots are currently airing on ZNBC (national broadcaster) and Muvi TV. You can see all of them on the Safe Love site but I wanted to share one of them with you. This one is talking to the females on how to ask their partner to use a condom, Zee, an actress from Club Risky Business and one of the leading ladies in our new drama series, is the star of this one.

Let me know what you think of it!

How to Ask Your Partner to Use a Condom (Women) from Media365 on Vimeo.

‘>Mulange One on One How to Ask Your Partner to Use a Condom (women)