My name is Catherine Ndashe Phiri – better known as Cathy. I was Vice President in MTV International’s Social Responsibility department, based in London. I worked specifically on MTV’s award-winning international HIV/AIDS campaign, Staying Alive campaign. I’ve been working in the field of HIV/AIDS and media since 1995, when my sisters and I started up a non-governmental organisation in Zambia called Youth Media. That led to the development of the award-winning newspaper (later magazine), Trendsetters.
My role involved everything from writing funding proposals to executive producing television programmes that put across messaging for young people on sexual health issues.
I’m also the 2009 recipient of the Johns Hopkin’s Universtity’s Center for Communication Program’s Gold Medallion Award – for ‘excellence in health communication’. I’m currently pursuing an MBA, probably specialising in Marketing.
This blog started out on me focusing on my work as well as my opinions of things going on in the HIV/AIDS world. I recently made the decision to resign from MTV and return to Zambia to focus on my company with my siblings – http://www.media365.co.zm – as well as being closer to my family and finding my way – my personal legend.
This is a personal blog – just so you know (that means all my views are my own).
16 comments
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January 19, 2010 at 12:32 am
theineffablewoman
I cannot convey how much I love your blog. I will definitely be adding it to my blogroll. Thank you for sharing your time and knowledge. Honest communication on these subjects is so hard to find. Thank you again.
February 12, 2010 at 4:16 pm
Bedtime battles are back « Not So Yummy Mummy's Blog
[…] had planned the preparation for my night with precision. My friend Cathy had done the hard work with regards to earmarking the night and rounding everyone up. She even […]
February 12, 2010 at 4:20 pm
Happy New Year! « Not So Yummy Mummy's Blog
[…] my husband and I saw in the new year at my friend Cathy’s party. Cathy is an amazing host, she is always throwing gatherings at her place. She extended an invite to us […]
May 20, 2010 at 12:03 am
Img
I cannot convey how much I love your blog. I will definitely be adding it to my blogroll. Thank you for sharing your time and knowledge. Honest communication on these subjects is so hard to find. Thank you again.
+1
April 2, 2011 at 12:01 am
MissBigST
Stumbled across your blog and totally LOVE it! It is certainly inspiring. Your achievements are commendable and motivating! All the best in the future and wishing you every success!
April 2, 2011 at 2:05 pm
cathynphiri
Thanks, I hope you come back regularly and enjoy what you read.
September 13, 2011 at 1:08 pm
EMMANUEL ECLATE
since the time i started watching your HIV/AIDS MTV pro grammes,I used to learn a lot ,since from that time i even changed my mind that i will become the film-maker,and you become the inspiration of my life
September 23, 2011 at 10:42 am
cathynphiri
Thanks a lot for this. It does mean a lot to me!
May 25, 2012 at 1:50 pm
EMMANUEL ECLATE
this year i m about to produce and direct my first movie all i need is help from you.which will focus on marriage,i still doing the research your contribution will Cary more wait
June 10, 2012 at 6:26 pm
cathynphiri
you can email me at frontdesk@media365.co.zm. thanks! hope i can help you – but remember, i’m not married 🙂
December 11, 2011 at 8:07 pm
mr bey
Just came across your blog.i must say ihave been following the work you and mary have been doing since 1997 and i have the utmost respect for you.I mreally miss trendsetters,always had a copy till the last edition.Much love, continue keeping it real and may God bless you and your entire family
May 25, 2012 at 1:59 pm
EMMANUEL ECLATE
you inspires me a lot Cathy,is not common for most of our women in Zambia to make it in the world of media industry.i always wish i had an opportunity to take to you concerning you journey from youth media to MTV .meeting you personal it will be one of the biggest achievement in my life.you my motivate,inspiration model
October 2, 2012 at 5:46 pm
eric Mbotiji
dear Cathy, you are a wonderful role model to many of us. ever since our encounter in Nairobi for the SHUGA Radio, your team was awesome . you have personally inspired me to work hard and become a great communicator.
November 28, 2012 at 12:33 pm
cathynphiri
Hi,
thanks a lot. apologies i have been so busy and not gotten back to you, but i really do appreciate your thoughts and words. keep being great!
July 18, 2016 at 7:07 pm
John Nkandu
Hello Cathy. Hope you are ok. I really need your help, but dont know how to be in touch with you.
This is my email address:johnnkandu@gmail.com/ Phone:0969677015.
May God bless you.
John.
July 25, 2016 at 9:45 am
cathynphiri
please email frontdesk@media365.co.zm. thanks