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I love winning awards. Shuga and Travis McCoy’s Unbeaten Track have won Gold in their respective categories at the World Media Festival. I’m obviously very proud, being that I was an executive producer on Shuga. Hoping this is the start to many more awards!

Here is a reminder of why they won!

All we need now is funding to do Season 2 of Shuga – let me know if you have $1million you want to give!

And Travis McCoy’s Unbeaten Track

Travis’ One at a Time track getting some love with some support from friends over at Social Vibe.
Check it out!

Using celebrities in social campaigns is always a risk. Celebrities in essence are hit and miss, especially when targeting young people. Young people aren’t stupid they want authenticity. But the problem is that those types of celebrities are usually really old – they don’t necessarily appeal to young people. Or young people want to see the big names, the Beyonce’s of the world. Hmmm, think of your not for profit budget for flying Beyonce and her glam squad, manager, assistant, her riders etc to some remote place… yeah not sure about that.
But sometimes you get a celebrity who isn’t superstar quality but has his own following and just interested in doing their bit in the fight.
So this year Travis McCoy from Gym Class Heroes ended his journey with the MTV Staying Alive Foundation, by producing a track will all proceeds from the sale going to raise much needed funds for the Foundation.
You can hear it and donate for it here:

sorry i have been absent. the last month has been crazy busy as we prepare to unleash four new productions this year – all of which i’m pretty proud of, some more so than others, but that’s to be expected.
so the craziness started when we decided to throw a black tie dinner to raise awareness of our Foundation and the fact that Travis McCoy had recorded a track called One At a Time, exclusively for the Foundation. the track is released on 1st December World AIDS Day. We had less than 3 weeks to pull it off and thanks to the Westbury hotel in London, and some great people, we did it. and it was hosted by the gorgeous Idris Elba

Cathy and Tasha with Idris Elba and Myron Rolle

Three hours sleep and then i was off to Nairobi, Kenya to launch Shuga. The premiere there went down a treat. Everyone loved Shuga! so the question is – where’s the funding coming from to do Shuga 2?

On the red carpet for the premiere of Shuga

Two of the male actors on the red carpet of the launch of Shuga

While I was enjoying the fanfare in Nairobi, Georgia, the SVP of Social Responsibility for MTVNI, jetted into Zambia to preside over the launch of Shuga there.

Ms G hanging with the Cast

If you’ve ever been to the Lusaka Playhouse, you’d be amazed as to how Media 365, who organised the whole launch in Zambia, transformed it. Even the VIP attendees couldn’t believe it! In short Shuga went down a treat.

Back in the office to oversee the distribution of programming – Travis McCoy’s Unbeaten Track, Shuga, Tribes and Embrace me – all for WAD – which at this point was in less than 2 weeks away!

But our premieres are not done yet. Ukraine will be unveiling Embrace Me this week – i just saw the offline and despite the fact that i couldn’t understand it, it looks good – hmmm some competition for Shuga?

And Ben, my trusty coordinator is off to Trinidad tomorrow to see the launch of Tribes. hmmm lucky him, i’m missing the sun already!.

I’ll have pictures from those events next week. But make sure you keep up to date with all things related to MTV Staying Alive Ignite here:

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