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The last month has been very interesting. We have spent time looking for the production crew to work on the second season of the highly successful Love Games. A lot of people don’t have the experience or the education for working in TV production, not surprisingly, Zambia doesn’t really have a TV industry. It is definitely one that is growing, but not yet as mature as our neighbors, especially not like South Africa, or Kenya even.
But I looked at some cvs of people who’d had the opportunity to study abroad, and they all have degrees in stable career paths, like economics, law, business etc. When asked why they wanted to work on the production as say a make up artist, they said it was because it was their passion. So my follow up question was, ‘then why didn’t you study it in school?’
Most people had the stock answer, ‘I needed a back up just in case.’ Erm, you have no experience, or education in the field you’re passionate about, so how does that show it’s your plan A?
As an African child raised by a very African father, I understand the not doing what you really want to do. My father wanted all of us to go to university and get a degree in something traditional like economics, law, business etc. I said, ‘nah, I think I want to study film.’ He sighed and told me to prepare myself for a life of unemployment.
It didn’t deter me though. I didn’t necessarily go on to study film for many reasons, but I did ingrain myself in the industry where I could. My former boss at MTV has no qualms telling anyone who’ll listen how much I bugged her to get a job there – I was pretty bad. I’m sure she hired me just out of frustration! Lol. Now, I’m not sure that type of persistence will always get you what you need, but you do have to have some persistence for people to take you seriously.
And then it’s not all glamourous to start with. There is real grunt work to do when you’re on the come up in the TV industry. It’s hard work, it’s late nights, and all for not much pay… or pretty much any industry really. It’s all about determination and focus – you know what you want, and you work towards that.
My whole career has been focussed on working in the media arena in one way or another and honing my skills to make me better each day – I keep telling people, every day is a learning day!
The last couple of years (well will be 2 years on Sunday) in Lusaka I’ve been shocked by the work ethics of most people I’ve met. People be like give me a job and let me show you want I can do. And then they show up to work late, write in text speech, they expect you to accept their shoddy work, and get surprised (and upset) when you fire them. Actually in most cases they fire themselves! Walk off set, or don’t show up at call time for no valid reason. They saunter back on set when they’re ready and expect to find a job waiting for them!
After my stint at MTV I’m used to people working like slaves to get ahead – ok it didn’t help that it was fairly obvious that there was a queue of hundreds of people waiting to take your job if you didn’t perform. But I do truly believe that fortune favors those that put in the effort for their career. And there were countless examples of the interns who rose to SVPs (senior vice presidents) at MTV, exemplifying that anything is possible.
Yet, here, just working past 7pm is a problem for people. And can’t be dedicated to one thing… I don’t know, it’s frustrating.
Again I understand it’s scary to commit to one thing, especially when there is no industry to show that it’s worth the commitment, but how do you know for sure if you don’t try?
There will be many that come, but only few will remain. And these few will be the ones that establish a real tv and entertainment media industry for the country.
Right now I have little tolerance left, and like America, I refuse to negotiate with terrorists. If it means I have to fire someone even if I don’t have a back-up person, so be it, we make an alternate plan, terrorists can’t hold us to ransom!
For me there is no going back because I don’t have the back up plan. Plan A has always been my plan, so I might fail at times, but I always have to get up and dust myself and keep it moving. I don’t quit. I might let go of things when I’ve tried every means to make it work, but I won’t quit. And I like to surround myself with the people who have the same spirit. It’s not always easy, those close to me have seen when I’ve fallen apart, frustrated, not knowing what to do, but we get up, we solider on. No one said it would be easy – and they do say anything worth having is not easy.
Maybe I do push people too hard, or expect too much, but I do truly believe that everyone can achieve greatness – or at least what they want in life. I just don’t have the patience for anyone not trying to achieve what they can, with some hardwork, focus, and determination.
In the words of my friend Believe + Achieve! (though ok you need a little bit more than believe, but you know what I mean!
I was shocked the other day when a client said that we couldn’t use a particular word in our communications campaign because they thought it was offensive – not that the intended audience would find it offensive, but people in their office would.
As if that wasn’t enough to annoy me, another client called me into their office for me to assure them that we would deliver a creative product for their campaign. This in itself doesn’t seem bad (though as a creative agency, it’s a bit offensive to be asked if you know how to deliver a creative product), but later that same day, I saw some other products they produced with another agency which was truly atrocious! And then my fear set in, if that’s what they thought was creative, would they approve the products we’re producing?
I also got into a little bit of a twitter rage when someone I follow retweeted something someone they follow (I assume) that basically said promotion of condoms promoted promiscuity and that’s why HIV is still spreading. I obviously said what a joke that statement was and the response that I got was that sex before marriage is dirty and immoral. Yep in 2012 someone said that to me. My response was demonizing sex is what is the problem and encouraging the spread of HIV, if you have a positive towards sex, you’re more likely to talk about it and know your options to keep your safe right? Nope, instead I was met with the morality police – when I mentioned that multiple sexual relationships, especially in marriage is a huge driving factor, there was no real response from the morality police. I guess marriage is too sacred to poo poo on.
I have been working in this industry for a long time, which is probably why my tolerance levels are getting to an all time low. I think not being completely honest and giving people the correct information in the language they understand is doing a disservice. But I guess the scary reality is that if the HIV crisis was solved today, too many people would be out of a job right?
This is one of the reasons that I want my company to focus on producing our own campaigns (kind of like the same reason why I think developing nations need to stop taking aid with strings attached) is so that we can control the messages we want to put out and deliver it in the way we know will work – because we are more of the audience than the clients are.
As far as I’m concerned a radical and different approach is needed, and it’s time that we’re all honest. This is why I’m so excited for That Shuga Moment show to air where a bunch of young people talk openly about issues such as transactional sex (some believing it’s ok if it’s for an investment benefit – i.e. college degree), or women carrying condoms (women saying honestly they don’t because they don’t want the promiscuous label attached to them) and so many things that public health people would prefer people don’t talk about.
I really hope that this new campaign we’re working on will give us that creative and editorial freedom, and hopefully we’ll see some impact – watch this space….
The last couple of weeks have been in crazy. First I took more or less a 24 hour journey to Seattle to attend a one and a half day meeting and now I’m wide awake at 5am in a Nairobi hotel (though I’ve been awake since 2am willing myself to go to asleep, alas at 4.30am I gave up on that).
In between I’ve been working like crazy at my own company, about to launch a new TV show that I’m really excited about, while also managing new aspects of the Shuga project in Kenya. Crazy, stressed and hectic is how my life has been recently. Needless to say I’m exhausted. But my brain won’t quit, probably the reason I’m wide awake now, as I think about the multitude of things that need to be done – rolling out the media buy for the Brothers for Life campaign in Zambia, developing the new timeline for Shuga’s new components, writing reports to clients, casting for our show, oh and did I mention we’re about to sign on two new clients in Zambia – one to be the biggest that we’ve ever had. Not to mention when I find time in my spare time, I co-manage (marketing only) one of Zambia’s hottest artists. It’s exciting stuff but not for the lazy that’s for sure.
Last weekend we were doing our first open auditions for presenters we were looking for, for a new young and hip show we’re doing. I was less than happy with the results. It made me question what is going on with ‘our youth’ of today. I remember when I was 17 I had already launched an organisation with my sister and we were planning our first edition of Trendsetters. I researched everything I needed to do before going down that path – knowing that print journalism wasn’t something I knew about, but I read magazines to find a style that worked for me and for what we were looking for for the magazine. This seemed to be a foreign concept to the people that came to the auditions.
But I don’t entirely blame them, as my friend wrote in his blog, mediocrity has long been accepted as a way of life in Zambia. While I agreed with his post, I also thought it was a cop out. As an individual you can choice not to fall into that category and certainly not to accept it – which is what I strive to do in my life. These kids that came to audition should not have looked at our national broadcasting channel and thought that was all there was to presenting. Knowing that this is a show for young people, and that we were looking for young, dynamic, full of energy type of people, they should have looked for references to imitate. At one point in the interviews, the judges, including myself, got fed up and literally told people to leave if they were going to come in with low energy and no confidence. Yeah I know that’s mean considering I can be low energy, but hey, I wasn’t auditioning!
The truth that a lot of them spoke about was the lack of opportunities for them, opportunities to nurture their talent, and while presenting might not have been their strong point, some of them could kill it with their singing! But we weren’t doing Zambia’s Got Talent. Though some did have access to DSTV to see international shows like Oprah and Tyra (not really the style we were looking for), the majority of them watch local shows, which frankly, are still in the 80s. This was their only reference point. This was a clear indication that the media in Zambia needs to switch it up, provide new ideas and inspiration to young people. Not to toot our own horns, but nothing is around to do this the way Trendsetters did.
In Kenya, I met a group of young people taking part in our Shuga Rising Stars mentorship programme. They basically get the opportunity to work with the some of the core people across the Shuga initiative from the award-winning director, to the marketing people, through to the public health partners. As I’m a strong believer in mentorships, myself being mentored by Aaqil Ahmed and having my own mentee, I thought this was an amazing opportunity for anyone on this project to be a part of. In a hard to break into industry like the media/creative field, this was an opportunity these young people couldn’t pay to be a part of it.
But after sitting with them, and I did think they were lovely, I just didn’t get the sense they understood the magnitude of what they were a part of. Sure, they recognized they got some great contacts and learnt some new skills, but I wasn’t sure if they could see how it could fit into the big picture of where they were trying to go. OK, me and my I’ll give you my advice even if you didn’t ask for it self did share my thoughts on how they could really own this opportunity and make it work for them. Though, after our one hour talk and I asked them if they had any questions – again, not to be more than who I am, but I’ve also been in the game awhile, not everyone has access to my knowledge (did that really come out as conceited as I think? Insert smiley face) – I was a little disappointed that they didn’t have any questions. I’m not one to give up on young people who are determined to make it in their careers, so shared my contacts for them to reach out to me whenever they wanted to. I don’t see why everyone has to go through the hard work unnecessarily, if someone can help you out, that’s why I believe in giving back, each generation has to do better than the one before right? I do believe that, but I’m not getting much hope of that with the young people I’ve met in my six odd months in Africa so far.
I won’t give up on them, without seeing what role I can play – like everyone else – to continue to develop Africa and nurture great talent coming out of the continent. I hope the work I do in Kenya and Zambia will impact them and see new directors, writers, marketers and more coming out of the continent, along with our more traditional career options of educators, doctors, lawyers etc.
I’ve been up for more hours than I’d like to think of and my alarm just went off, so I may as well get up, hit the gym and watch the sun rise over the city of Nairobi.
Until next time.
The last week has been really exciting for me because we’ve been working on a new exciting project. It brought up old memories of working on Trendsetters, and those good, old days! But it also brought up discussions about the state of young people in Zambia today. Something I see in my own nieces and nephews that worries me.
I remember when I was a young person (well, obviously I mean when I was younger) living in Lusaka, I saw things around me that moved me. Things that I thought weren’t fair or right and that I could do something about it. I remember when we marched for peace – there was a handful of us, maybe 20 odd people, if that, but we marched anyway, can’t remember the circumstances but I remember marching to what is now Memorial Park, with our little banner and our blue ribbons for peace!
Soon after, at the young age of 17, my sisters and I (through our then non-governmental organisation Youth Media), with some other people (slightly older) started Zambia’s first magazine for young people – Trendsetters. We dubbed Trendsetters as the definitive guide for being young in Zambia. The premise of the magazine was to address the issues that was critical for the development of us young people, to be healthy, responsible and contribute to the development of our nation. The core theme was on HIV and AIDS, as the country, indeed the whole continent, at the time was ‘burning’ as it were, with the spread of HIV, the silence around it and the high levels of infections, and little or no treatment available for those infected.
Six month after it was launched it won an award from the Population Council, for Best Team Reporting Effort – an award previously won by CNN. Chuffed we were indeed. Trendsetters went on to have spin off products such as Trendsetters School, for a younger in-school audience, and Trendsetters Radio. Youth Media also launched another initiative called Children’s Press Bureau – an initiative that trained children to be journalists and got them working alongside trained journalists in the national media, it was an adaptation of an initiative already being done by Save the Children. After 10 years in existence Youth Media shut down – there are rumours abound about what happened, and soon we shall reveal the truth but until then…
Five siblings in total worked at Youth Media at one time or another. I guess our love of media, behaviour change, social change (if you will), was firmly cemented and that’s how four of us went on to set up Media 365.
And now I look around at the young people I know, including my nieces and nephews, and not only do they not really care about what is going on around them, but they all aspire to be models, actors, rappers, or something else that they think will get them rich quick. When will someone tell kids that those successful people in the entertainment industry really are the minority?
At the same time, I wouldn’t mind them wanting to be all this and more, if I thought they were truly passionate about it. But they never read – it’s escaped my nephew that one thing that stands out about the great rappers is their skills with words – they don’t watch classics, my other niece thinks watching Nollywood will hone her craft. Sigh. The other day my other niece decided she wanted to be a gospel rapper, ‘oh like Kirk Franklin?’ I questioned her. Her response, ‘Who?’. Oh my.
We live on a farm, off a long dusty road, and the current temperature in Lusaka is about 37 degrees, while the kids were on holiday, I tried to spark an entrepenuerial spirit in them – well they weren’t reading so I figured they could do a side hustle. I suggested they make flavoured ice lollies to sell to people on the road. Nope, they weren’t having it, the profit margins were too small they said.
Two of my nephews are amazingly talented when it comes to drawing, so I suggested they create the label for my parent’s (their grandparents) diary business. Nope, they can’t be arsed to do that either.
After dinner, dad has recently being sharing early independence day stories – this is really stuff that insiders know, dad served in some pretty high positions during those days – you can’t get the kids to get away from the table any faster. They’d rather watch the latest videos on MTV.
I use my family as an example, but I tend to find a lot of young people here to be like that. It’s amazing that it was young people that forced a change of government in Zambia – hmmm wonder if the song Donchi Kubeba really was the driving force. Kids just wanted to party!
Ok, it was probably more my generation of young people than the 18-25 (I think I have the generation definition right) who led that ‘revolution’ but those 23 and under, sheesh! I don’t know. So I really hope this new project we’re working on will help to inspire these kids and show them that they can be anything they want to be but it requires hardwork and education – not necessarily the formal kind. I’m really excited about it and give the Creative Director – my brother – a tight timeline to deliver on! Well time waits for no man!
In the meantime, do Like the Trendsetters page on facebook. Thank you! Oh yeah and my title of this post is slightly misleading isn’t it?
Finally! Well more like finally it’s been announced, it feels like i’ve been working on this project for 2 years – oh wait, i have been! But finally, today Shuga II: Love, Sex, Money was announced at a press conference in Nairobi – gutted I wasn’t there, but I imagine it’s been well received as everyone has been waiting for the second series of the award winning drama series.
I obviously can’t say what’s in this season’s storyline – though the scripts are still being developed, but I can say it will be more explosive than Shuga 1! And it will also be six episodes this year – I can hardly contain my excitement.
Working on Shuga is great because it’s such a needed product. Sure there have been other tv series on HIV, but very few (bar Club Risky Business) have done what Shuga does, which is paint the realistic picture of HIV as it relates to young people, and some of the freaky ish young people are getting up to today. It would be nice to think that young people aren’t having sex – and according to UNAIDS, there really are a quite who aren’t, as they are choosing to wait longer for their sexual debut (yay!!) but there are also a lot who are having sex. And if Kenya’s stats are anything like Zambia’s where only 7% of young people reported using a condom the last time they had sex (shock,horror), then there is clearly still a need for programmes that educate people on HIV.
But I don’t think education is enough, and a colleague (who also happens to be – i would say Pedagogist, but there is no such word – so studies pedagogy?) Dr Jim Lees and I agree on the need to look at the human and/or emotional factors that make people take risks, even in their own lives (this is also the study of my sister’s Phd). And that’s one of the things that i like about Shuga, it gets into the emotions and psyche of the characters and maybe even help us understand why we do certain things. Ok maybe not completely in six episodes but it’s a start.
Keep up to date with all things Shuga on the site and of course you can search for MTV Shuga on Facebook. I’ll keep you updated, when I can. Bring on the premiere on February 14th 2012!
I have to admit, I don’t really watch animated programmes, maybe a few on adult swim, but otherwise, cartoons are for kids, right?
So the other day when my sister asked me to get her a copy of The Princess and the Frog so that she could host a screening for ‘the kids’, I thought, maybe I should watch the movie and see why she wants to show the kids. I only knew two things about the movie; 1) it’s was Disney’s first film with a black princess and 2; the controversy of the frog/prince being some ambiguous race.
With my very short attention span, I did not think I was going to be able to sit through the whole thing on Sunday afternoon. But I did. And I actually enjoyed it, didn’t even forward most of the songs.
It was great because I stupidly assumed that it would literally be a remake of the classical children’s story about kissing the frog who’s actually a prince and you become a princess. So I was surprised to see the twist to it.
However, the only thing that really made the ‘princess’ black – her skin colour and the fact that she thought kissing a frog was disgusting. I shouldn’t complain about the lack of ‘stereotypical’ black nuances that we enjoy joking about, but hate other races talking about, because the reality is all black people are different. As long as I can show my future daughter a cartoon character, a Princess, that looks like her, I should be happy.
And the message in the show is so good too – the things that matter, that makes are human is love. Or is that we need to find someone to love to be whole? Hmmm, there’s a thought.
Anyway, it struck me how as children, we get all these messages through programming that teaches us about love, humanity, respect, being ourselves etc. As we grow up those messages change to be about being all about self, money, sexual gratification and all sorts of messages that you have to wade through to find something that actually matters.
Yes it is that as adults – or even teenagers – we’re supposed to have a sense of decision making skills, we don’t need to be told, we have the ability to choose right from wrong and make the best decisions for ourselves. But I just don’t think that’s the reality. I think there are so many mixed messages that young people, who very rarely have the acumen for life-skills, just get confused. They’re childhood upbringing (for most of them) tells them one thing, and the media they now consume, tell them another. So they are no longer aligned with their soul.
You’d say that my line of work makes me partial to programme that gives positive messages, but it’s not that, it’s the choice that I made. I have two loves: making TV programming and fighting injustice. And I believe in the power of TV. The power it has to entertain, and the power it has to educate. And children’s programming does that brilliantly.
I hope as we develop our campaigns we get stronger and stronger at this. I know it’s working already, just look at Shuga. In case you missed it, here’s the piece CNN’s African Voices did on Shuga:
http://edition.cnn.com/video/#/video/international/2010/10/25/av.shuga.kenya.mtv.bk.a.cnn
The last few months have been rather intense, both personally and professionally. Change is always a difficult thing to go through, but sometimes you just have to embrace it and hold on.
With less than a month to go before World AIDS Day, we’re full steam ahead to deliver one of our most integrated campaigns yet – if all goes according to plan. It’s also a new programming format for us, mixing reality style with documentary type story lines. I wish I could say it’s an obs-doc, but it’s not quite, not yet…
Coupled with this one hour special is a dedicated website, which we hope will be a one-stop destination for young people needing to find out all they need about testing and/or living with HIV.
I have to admit this format and indeed this website has been a goal of mine for awhile. When I first lost my brother in 2006, a change started in me, regarding the type of messages I thought we should be communicating to the audience, yes putting across the use the condom message was still important but it wasn’t enough (and I’m simplifying the messages we put across, it was more than just use a condom).
In 2009 when I lost my other brother, I knew it was time to change things up.
I still believe it’s important to put across the more positive, inclusive message of you can live a healthy, productive life with HIV, but I also think we can’t shy away from some of the more negative aspects of living with HIV. Like with any terminal illness there are good and bad days. And with the bad times, it affects everyone who loves you. Never before did the saying ‘if you’re not infected, you’re affected’ resonate with me than when I lost my brother. And even now, as I watch other relatives battling with the virus.
And so the process to tell the real stories of young people living with HIV began earlier this year. Do I think we’ve got it right? Well, I’ll let you guys be the judge of that, come December 1st.
I think there are so many stories to be told that what we’ve started is just the tip of the iceberg and it shouldn’t end here. Ultimately Me, Myself and HIV, should resonate with young people already living with the virus, but also give an opportunity for someone to walk in the shoes of one of these kids (they’re early 20s, hardly kids I suppose), for just one day. It’s not about pity, it’s not about differences, it’s much more about similarities, with that extra layer of HIV to complicate some things.
Look out for it – coming to a screen near you – on December 1st.
Another interesting day in the office that led to the topic of masturbation. It actually started by talking about women in their late 20s never experiencing an orgasm and how possible that was. Which led to the debate about how believable (or not, as the case might be) that some women don’t masturbate.
I personally am a big advocate for masturbation. I think that it teaches people to appreciate their bodies – you have to touch yourself, which some people find weird – and it’s also a great form of safe sex. It’s also something that you can do on your own or with a partner.
In many countries around the world it is still so taboo, but I think if we encouraged more young people to masturbate they might not feel the need to have sex, and can hold out until marriage, or whenever parents and/or society deem it to be the appropriate time or age to do so.
And if you’re sexually active it teaches you what you like and what you don’t like, and therefore have a more pleasurable sexual experience with your partner. Or at least that’s what people say, I haven’t actually figured out how this works.
But that last point actually took the conversation in the office in a different direction when someone suggested that they learnt what they liked and didn’t like from porn. Well, not literally. They used porn to educate themselves on what they should be doing sexually and then tried it on their partner, and those experiences taught them more about what turned them on and off.
Well I don’t know about that, but I guess people get ‘sex education’ from many different sources, so we need to be educating through those different sources. It’s nice to see that there are some porn films (programmes?) that use condoms, because those is another way of normalising using condoms – for the people who get their sex education from porn.
But I’d still encourage masturbation – you get comfortable with your body, it’s pretty safe (unless you’re sharing toys), and allows experimentation without actually having sex. It’s interesting that people are still uncomfortable talking about it though.
I’ve been back in the office for two days and I already feel like another holiday is needed! I have report after report to do and then back to writing funding proposals. Sometimes I wonder if there isn’t more to my job? Of course there is, it’s just that time of the year.
Speaking of that time of the year, it is MTV award season. The only real award show I get a tiny little bit involved in is the MAMAs – the MTV Africa Music Awards. Because I work so closely with the Africa team, I nag (they call it nagging it, I call it consistent pressure) them to include more social responsibility stuff in it. To be fair, most of the MTV award shows do, i.e. the Free Your Mind award for the Europe Music Awards – and Africa has something to, I forget what though…
This year the award show will be held in Lagos in December. On one hand I’m excited about this – because I love the Africa award show and the Nigerian music scene is so buzzing at the moment. But on the other hand, it’s Lagos! Hectic.
Still it’s an opportunity not to be missed, so while I’m writing all these reports, I’ll get the chance to brainstorm with the Africa team about how we can incorporate Shuga and/or other Staying Alive messaging into the MAMAs. That will be fun!
Also filming for the Zambia segment of our World AIDS Day programme has been completed. I’m looking forward to seeing what they got as I hear it went really well. I’m very excited about this programme. While it uses a well known MTV format, it’s still a first for us and fingers crossed it will work so hopefully we can turn it into a series. Oh that reminds me, it’s time to start brainstorming what we to mark 30 years of HIV/AIDS next year. Actually scary to think that this virus has been around for pretty much all my life.
Last night I watched this documentary about Zimbabwe’s lost children, it really could have been the story of so many kids in pretty much any country across Africa. Was heartbreaking. HIV/AIDS can be a manageable disease, but only when you’re in the right situation i.e. you can get treatment – including basic medication for opportunistic diseases and other illnesses – you can get proper nutrition, sometimes these kids went without food the whole day – and just decent sanitation.
There’s still so much to be done, and watching that programme really highlighted how HIV/AIDS is not something that can or should be addressed alone. HIV/AIDS exacerbates existing problems, certainly ones dealing with poverty. We have to do more.
I actually mean the global south and north here. Over the last few months (for some reason I’ve been more mentally aware of my surrounds in this period) I’ve realised how different cultures can be and the impact this must have on young people split between them.
I was born in Zambia and spent my formative years split between London and Stockholm. I moved back to Zambia as a teenager and then relocated to London in my early twenties. So I’ve moved around a fair bit and I’ve always been grateful for this because it opened my mind. As a teenager, my sexual education was influenced by living in the liberal city of Stockholm, this actually made it easier for my sisters and I to launch the sexual educating magazine, Trendsetters, in Zambia.
But the respect and values I came with to the UK were from my Zambian culture. So sometimes I still recoil when I hear a child talking back to their parents (disrespectfully I mean). It also affects my perception of ‘appropriate attire’ – I was going to say covering your modesty, but hey who am I kidding, I used to love my mini-skirts! Though I was erm, ok not really 18, I may have had some suspect outfits at 16! Still, I find it disturbing to see some of the clothes people leave their houses in, during the day or even going to work in.
Though my point comes when I think about how some things are so much more acceptable here than they are for our cultures back home – or at least people make it seem like it is. One one hand young people are encouraged to embrace their sexuality and that it’s ok to sexually experiment. Hell, babies having babies are ok. When my other Zambian friends and I get together we do joke about how if this was Africa, such and such wouldn’t be happening – and brush it off.
The other day as I was recounting an incident where I thought a man was having a relationship with a very young girl because he was touching her, what my African upbringing would suggest inappropriately, turned out it was his daughter, I realised just how different these cultures are. Most of my western colleagues didn’t think there was anything wrong with a father putting his hand on his teenage daughter’s thigh while they were talking, whereas that would be a huge no no in Zambia.
All this got me thinking – how do teenagers, more specifically the African youth in the diaspora bridge these gaps? How do they manage to choose the good from their cultures back home – because let’s be honest, there are some parts of the African culture that really undervalue women and we don’t need that – with the good part of the western culture (back chat not included)?
My friend and I laugh at our different experiences of wearing shorts in front of our fathers – another no no after a certain age – hers was her aunt telling her off (though she pointed out that if her dad bought them in the first place, why shouldn’t she wear them), mine was my father actually telling me it was inappropriate – I always forgot though, I’m sure on some occasions he just walked out of the room (Lol). Then I think of a visit to my aunt’s house (here in the UK) and finding her son’s girlfriend sitting on his lap and kissing him in front of her – shock horror! And they shared a bedroom the whole weekend I was there. It sounds ridiculous when I write it – because I’m thinking of it from a Western perspective, but I’m not sure that even at my age I’m having my boyfriend sleep in my room at my parents house… maybe if we’re engaged it would be ok, maybe.
This is something we sometimes forget when we’re educating young people – how various cultures influence their lives. Be it because of where they go to school, where they live or even because of the TV programmes they watch. If you don’t speak to them with those cultural influences in mind, how can you expect the message to sink in? You may not agree with it, you may even want to mock it, but if you want to make a difference, try to understand where they’re coming from.
In the early days of HIV prevention messaging in Zambia, the US agencies came in pouring money into the ‘talk to your parents about sex’ message. Because they didn’t ask (or maybe they didn’t do the right research) it took them awhile to realise that the reason that message never worked was because in our culture, you don’t talk to your parents about sex, you talk to your aunt – as a girl, or your uncle, if you’re a boy.
People know this in commercial advertising, I have no idea why it’s taken so long in public health. Ok I know a lot of campaigns do do this now, but there are still a few that make me say hmmmm.
cathyphiri.com 